How to Be Bold in Hip-Hop
After years of churning out music, Travis Scott went a year without releasing an album before dropping Astroworld. The project was a huge success and fulfilled another dream of Scott’s — he got to work with Kid Cudi.
The Houston rapper’s raucous stage performance style is another draw for fans. He has a way of crafting an atmosphere that could be confused for the mosh pit at a rock concert.
Independent
Scott's musical savvy and unique brand of rapping set him apart from the rest. He's a master at curating crazy worlds in his music videos and concerts, and even his collaborations with streetwear and fashion brands like Been Trill and Virgil Abloh are always on point.
The Texas-born rapper is the founder of his own record label Cactus Jack Records and has a strong relationship with Nike and Jordan. Travis Scott also founded the creative collective Huncho Jack and continues to curate his own style with his own line of clothing.
Despite the hardships, he never gave up and continued to push himself as an artist. He's now one of the most recognizable names in hip-hop and has accomplished more than anyone could have dreamed of. He has his own label, a beautiful family, countless collaborations and he still puts on the most epic shows. He can now tell his parents that their vision of him becoming a famous rapper and rocking crowds was all true.
Authentic
Known for his atmospheric soundscapes and auto-tuned vocal stylings, Travis Scott has made his mark in hip-hop by blending traditional and modern genres. His music has touched global audiences, proving that his style transcends language and cultural barriers.
Moreover, Scott is the boss of his own Cactus Jack Records label and has helped cultivate the careers of emerging artists, such as Sheck Wes, Don Toliver, and WondaGurl. By supporting new talent, Scott has boosted his own popularity and shaped the future of the music industry.
His debut album, Astroworld, is the most successful hip-hop record of 2018, selling more than 900,000 copies worldwide. Moreover, the record set the bar for what modern hip-hop could be by bringing a new sonic palette to the genre. This is a reflection of Scott's creative drive and the vision to push boundaries. He has also proven himself to be a versatile artist who can elevate tracks with his dynamic delivery and energetic ad-libs.
Unstoppable
When you see a Travis Scott concert, it’s like he uses telekinesis to transfer his massive amount of energy to the crowd. He is setting new standards of what a Hip-Hop artist should be. While most rappers need fast flows, great delivery and lyrics, Scott takes it to a whole new level.
Born Jacques Webster in Houston, Texas, the rapper started making music as a teenager and adopted the stage name Travis Scott after combining his middle and last names with the name of his favorite uncle. He rose to prominence in the early 2010s, releasing a mixtape titled Owl Pharaoh and his debut album Rodeo in 2015.
The following year he released the Billboard 200-topping second record Birds in the Trap Sing McKnight. Scott then formed a duo named Huncho Jack with Quavo and released an eponymous project with the Migos rapper in 2017.
Bold
Today’s hip-hop scene is incredibly competitive. To stand out, it’s important to be bold. That’s why Travis Scott is so popular. He knows how to be bold and make his mark.
With the release of his song Sick Mode ft DRAKE, he showed that he was not your average mumble rapper. The production was stereotypical trap, but the rapping was top notch. He also used a lot of autotune, which is an excellent way to show off your talent.
On his album Astroworld, he was just as bold. Although he does not have the same writing skill as Kanye West, he still has his own unique style. He also has a very distinctive style on stage and in his fashion choices.